I am excited to formally announce the implementation of emilie inc.'s perfect pricing™ Pink Initiative.
As you know, perfect pricing™ is the à la carte pricing structure I created for my wedding packages (in addition to a base creative fee, clients add the elements they want to customize their wedding photography coverage-- an engagement session, digital negatives, an album, etc.). In a period where people are often over-scheduled and short on time to give of themselves, I thought it most appropriate to commit a percentage of each wedding creative fee to breast cancer research. The charity I have chosen is The National Breast Cancer Foundation.**"The (NBCF) extends women's lives through education about breast cancer and early detection. The organization provides hope to women and families affected by breast cancer through a community of caring support and encouragement that enables those diagnosed with breast cancer to have fulfilling lives during their treatment and afterward." ~NBCF mission statement
The idea for the Pink Initiative is a personal one. 17 years ago last week, my mother's best friend Donna passed away from breast cancer. I was 12 years old then and can still recall visiting Donna in the hospital as if it were yesterday, watching as my mother carefully fed her lunch in bed and later applied her lipstick. It was my first experience losing someone to this disease and Donna's legacy has always been the motivation behind my involvement in breast cancer activities.
Donna's life has touched mine in another profound way, as well. In their sorrow, my mom and Donna's husband Steve helped each other in their shared grief and developed a friendship that eventually turned to love. Steve and my mom married, and I am blessed with a stepfather who I have long admired for his kindness, strength and compassion.
For many years since I have volunteered both time and money to breast cancer charities (including several walks, the most notable being the Avon 3-day, 60 mile walk from Baltimore to Washington, DC, in 2002 with my dear friend Andrea). I encourage you all to make time or give money to a charity that you are passionate about. If you would like to see where your favorite charity ranks in the use of its funds, check out the Charity Navigator, a very helpful service, by **clicking here.**
**Although the NBCF is the only charity that will benefit from the Pink Initiative, emilie inc. also gives annually to St. Jude's Children's Hospital and the Make-a-Wish Foundation.