Breast Cancer Awareness Month


Unless you've been hiding under a rock, you should know that October is National Breast Cancer Awareness month. Pink ribbons are everywhere: on coat lapels, football jerseys, baseball caps, necklaces, storefront windows, even kitchen mixers and Sharpie pens. I'm not sure there is a cause that has a larger awareness than breast cancer and its associated color pink. Although this is the month that most talk shows and headlines focus on this awful disease, I view it as a kick-off, the opening ceremonies, so to to speak, to ignite a spark to last for the rest of the year. In this spirit, I wanted to update you on some wonderful happenings over at, the non-profit I founded to create a community of other like-minded wedding vendors working together to make a difference in raising funds to help eradicate this awful disease.

Started just one year ago (Happy 1st Birthday, Pink Initiative!), Pink Initiative now has just about 100 members from around the country and more than $7,000 raised!! Representing coordinators, caterers, florists, photographers, musicians, make-up artists, stationers and gift makers, we have challenged our members to raise an additional $10,000 during this month. Each day I have been receiving emails or Tweets about new projects with a commitment for proceeds raised to be donated to Pink Initiative: notecards, make-up consultations, boudoir photography sittings, pink ribbon jewelry sets, and the list goes on and on. Be sure to watch the progress on and check back for tallies from our efforts next month. Or follow us on Twitter, where a few times a day you'll receive either a PinkFact (ie: The oldest description of cancer was discovered in Egypt and dates back to approximately 1600 BC.), a WedFact (ie: 17 tons of gold are used to make wedding rings in the United States each year.), or a PinkQuote (ie: "Courage is not the lack of fear. It is acting in spite of it." - Mark Twain) inspiring connection and conversation online.

As you have seen at the top of this blog, I have scheduled a series of weekend portrait sessions to raise money for Pink Initiative. So far, I have collected $2000, with three cities left to visit this fall! There is still availability, so be sure to email me to secure your spot in New York City, Portland or Philadelphia in the coming weeks.

Just yesterday, I had the honor of being interviewed by small business radio talk show host Deb Neuman in Bangor, Maine, for a show to air this Sunday afternoon on local businesses making a difference for Breast Cancer Awareness Month. Alongside Amy Geren from Seabags and Jenifer Lloyd, a Mary Kay consultant and breast cancer survivor, I told the story of Pink Initiative's start, how things are going, and where we are headed. It was a powerful show and should be a very interesting listen. Tune in Sunday, October 11th from 2-3p online at, in Maine on 103.9/101.3 or in New Hampshire on 96.7.

What will YOU be doing this month to make a difference?

(free printable poster above created by the lovely ladies at Color Me Inspired for Pink Initiative. Head over to their site to download yours!).

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