For the last 25 years, October has been known as National Breast Cancer Awareness Month; the pink ribbon has been the symbol of breast cancer for 20. Today that ribbon is everywhere, as is the color pink. On bags of potato chips and kitchen mixers, illuminating buildings and worn on football players, Think Pink is on everyone's minds. I have friends- survivors- who hate October. They despise the hype, the over-use of pink, and the bandwagon supporters who pop up during this month and don't reappear for another 11. I get that. But, as some like to say, awareness is awareness. At least people are talking about it.
Earlier this week, Giuliana Rancic, host at E! entertainment, revealed she has breast cancer. I'm not sure why, but I was pretty stunned and saddened to hear this news. At 36 years old, she was undergoing fertility treatments but was unsuccessful in getting pregnant. She attributes the precautionary mammogram her doctor made her have before trying another round as saving her life. A recognizable personality in the Hollywood circuit, Giuliana is in a unique position to influence countless young adults with this public health journey. I'm so grateful for her openness and wish her well in her fight. If you haven't seen her interview from the Today show, it's definitely worth taking a few minutes to view above.
This disease affects 1 in 8 women. Look around the room, that's pretty staggering odds. If you find yourself wanting to help, thank you. Be sure to read the fine print on whatever charity/ event/ product you choose to support. Ask where and how much of your money will go toward the cause.
This weekend, I'll be spending my Saturday photographing families, tots and pups to raise money for Pink Initiative. 100% of the profit from the sessions will be donated, including any additional print sales. I'm happy to give of my time and feel honored by those who are so generously sharing their money to document their loved ones. It's the least I can do. Hope to see you there.