our website redesign reveal


When we started our website redesign back in (cough, cough) May, I had high hopes we would be able to turn it around quickly before wedding season got too busy. Laughable, isn't it? Wedding season, as it always does, gobbled up any possible moment I might have had to spare and so we had to put the project on hold mid-way, and picked it back up in October. Here we are, months later still- even a turn of the calendar to a new year!- but finally ready to show you the website redesign we launched quietly earlier this week.

emilie inc. has been an ambassador for liveBooks, a really cool company based in San Francisco that designs custom websites for creative professionals (and where J previously worked), for the last five years. During that time I have spoken at trade shows on behalf of liveBooks, participated in and hosted workshops sponsored by liveBooks, been featured in magazine articles and advertisements for liveBooks, and appear on their website homepage as an example of a successful website. So the pressure to come up with a second generation site was nothing short of a big deal.

liveBooks entrusted their lead designer, Ryan, to the task, and I gave him carte blanche access to come up with whatever he felt would best showcase liveBooks' abilities and the up-and-coming design trends we can expect to see in websites of the near future. He was a total sweetheart to work with and entertained all of my feedback, resulting in the finished look you see today. The biggest change is the platform of how the site was designed. Using their new scaler system, you can use your mouse to pull the corner of your web browser out to be bigger and the images "scale" bigger, too. Pretty neat, especially with the monstrous sized monitors people have these days.

The site is clean, contemporary and singularly focused on showcasing emilie inc. as a photography studio of multiple photographers and our wedding work. Our brand is still very much apparent- albeit with a little less pink- and our simple, cohesive aesthetic remains. It's a grown-up version of our previous website, I believe.

Have a look around the new emilieinc.com and let us know what you think!

Major kudos to Ryan and Adam at liveBooks, to Denise for pulling and sizing the hundreds of images from our archive that appear on the site, and most certainly to all of the wonderful couples we have had the pleasure of photographing over the years. We couldn't have done it without you!

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